Google Drive And The Cloud Wars

For the past six years, any startup touching the cloud storage space has lived in anticipation and fear of Google?s entry into the market. G(od) Drive?s arrival was meant to instantly commoditize existing offerings, kill all future opportunity for new players, and leave a charred ecosystem in its wake as it battled Microsoft and Apple for control of our online lives and content. This was seen as all but a forgone conclusion among investors, press, analysts, and even competing startups since 2006 and beyond. And even beyond that. But the Google Drive never came. Why?

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