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This panel will help video game developers make the crossover into real money gaming development. Topics discussed include: difference of casual gamers vs. real money players, licensed brands, cost-benefit analysis, regulation compliance, conversion rates, cost per acquisition and revenues.
Delivered at the IGDA Summit @ Casual Connect Seattle, July 2012.
Rich Roberts
Mr. Roberts is considered by many a thought-leader in the casual games industry. Prior to joining Slingo, Rich was VP of Sales and Business Development at PlayFirst overseeing sales and distribution strategy and VP of Digital Distribution at Atari, where he built the distribution for Atari and Hasbro games. He also launched over 200 software titles for Simon & Schuster/Macmillan.
Established in 1996, Slingo, Inc. was one of the first casual games companies and is currently one of the leading cross-media gaming companies worldwide. Slingo, Inc. is a digital interactive entertainment company that develops and licenses worldwide the intellectual property for their Slingo? brand of games. The Slingo brand reaches over 55 million people through Digital Distribution across a variety of platforms. Over three billion games of the original Slingo game has been played to date and the Slingo brand has generated over $1 billion in consumer spending.
The Slingo website boast over 4 million registered users where people can play free games, as well as join the social networking community. Slingo has been played by their fans in casinos on table games, slots, lottery tickets, bingo halls, social games. iOS and Android phone
[Email Rich]
John Taylor
John Taylor has over 30 years of experience in engineering and game design, business and software development, and company operations. He founded Castle Hill Studios, LLC in 2001 entering the casino gaming market. He served as VP of Engineering at Video Gaming Technologies, Inc. (?VGT?). Named the fastest growing private company in America in 2005, VGT holds an estimated 35% share in the Class II tribal gaming market.
John founded Kesmai Corporation, growing it to be the top provider of online games for CompuServe and AOL. When Kesmai was sold to News Corporation, he served as President of Kesmai working with 20th Century Fox and Harper Collins Publishing bringing entertainment content online. When News Corporation sold its online game business to EA, he served as CPO for EA.com and GM of EA Virginia. He received the 2011 Online Game Legend Award at the GDC for his pioneering work in massively multiplayer online gaming.
Mr. Taylor graduated from the University of Virginia receiving a BS and Master of Computer Science and a BS in Electrical Engineering. He holds a patent (assigned to VGT) for a cashless gaming system and method of securely transferring monetary value to and from a gaming device.
[Email john]
Mark Caldwell
Mark Caldwell brings to PLAOR three decades of experience from pioneering computer games to creating multiple game companies and franchises. Mark previously served as VP, Engineering for Disney and Playdom, Co-founder/SVP of New World Computing, CEO of Rapid Eye Entertainment and Pacific Beach Digital, VP of Development at 3DO, and Director of Development at Midway Home entertainment. During his tenure at Disney/Playdom, Mark developed cutting edge new strategies and technologies for social gaming which has enabled the rapid creation, expansion, and distribution of multiple games on several social networks. Additionally, he centralized Playdom?s technology which reduced costs and shared resources across the company, in areas such as Game Engines, Analytics/BI, A/B Testing, Social Networks, Monetization, Virals, Email, SMS, Tools, etc.
As a Co-founder of New World Computing he was instrumental in the creation of the highly successful ?Might & Magic? and ?Heroes of Might & Magic? franchises.
Mark has several accolades to his credit and has earned the prestigious BAFTA for Strategy Game of the year in 2006 for his work on ?Rise and Fall? and has filed a Patent in the area of virtually communicating with gamers in real world experiences.
[Email Mark]
James Kosta
Mr. James Kosta is the founder and CEO of 3G Studios, Inc., based out of Reno, NV. He has over 18 years of experience in the tech and video game industries, and he has created games across multiple platforms including traditional consoles, handhelds, mobile, and social networking sites. Some of those credits include collaborating with Harmonix to release Rock Band and developing Jillian Michaels? Fitness Ultimatum 2009 for the Wii which sold over 1.7m copies. Mr. Kosta led 3G in being named the Nevada Center of Entrepreneurship and Technology?s 2011 ?Technology Company of the Year? and 2012 ?Software Company of the Year.? 3G was also a 2012 Northern Nevada ?Best Places to Work? finalist. Since 2010 the company has expanded to include work on projects for the casino gaming industry. Mr. Kosta understands that video games are the first form of interactive media with which younger generations come into contact, and he knows the importance of integrating that type of production value and interface into continuing media interactions. As current and future generations become adults, they will maintain these high expectations of media, and this is the key to successful planning for the future of casino gaming.
[Email James]
Annie Van Bebber
Annie Van Bebber, is known as the Digital Maven and has the intuitive gift of truly knowing the consumer and has been at the forefront of media trends that have become a part of our culture. Van Bebber is well-known for creating revenue generating and brand building strategies as well as masterminding award-winning websites and properties. Ms. Van Bebber was a founding partner of Attitude Network, where she led its HappyPuppy.com games site to highly-acclaimed, record-Internet- success status and was a partner in the award-winning StarChefs.com, the premier culinary forum featuring celebrity chefs from around the world.
Her career has spanned the entertainment industry in Radio, Music, TV and Video. Annie attended the University of Northridge where she received her degree in Broadcasting. She is the Founder/CEO of Fundraisers.com and Pokercares.com, which is the result of her dedication to a variety of social causes for more than 42 years.
She is a past Chairman of the Board of the IGDA and is currently working with Peter Green Design on his Politcards (Playing Cards sold retail) of famous politicians with game developer Silver Creek Entertainment on an app of a Solitaire game.
[Email Annie]
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