Showing further commitment to social technologies (following their plans to use Twitter's mirror), Wimbledon has just announced the launch of?its first ever iPad app. This year, you will be able to interact with the tournament in a whole new way, including 360? photo and video view, as well as the option to use pinch and zoom to home in on the action.
It's also made it easy to follow your favourite players, using colour-coded drop pins on a real-time map view of the courts and match alerts so you can easily follow live games.The app has been produced in collaboration with IBM, as part of the ongoing partnership between the two.
The Wimbledon app is a lot more than just offering users an alternative place to follow the tournament and seems to have been designed with a second screen experience in mind. The content available within the app serves the viewer who already has one eye on the TV screen, and wants to get more information on upcoming games or additional stats when they're watching.
The app gives you everything you need when simply watching the matches live is no longer enough and this complements the live viewing experience.
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